Users will soon have a new feature that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is often illogical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, from computer-generated images to science explainers, and we want to give people the option to adjust the amount of that, depending on their own likes,” said a platform representative.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its app labeled as AI-generated. In total, more than 100 m media items are added to the platform daily, making AI content a limited percentage of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the volume of artificial media they watch by opening the “manage topic” feature in the application and picking AI-made media. Other topics that currently be modified under the filter encompass current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s rules require creators to tag convincing artificially created content, and it prohibits harmful fake videos of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will from now on attach an artificially created tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This step is intended to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is also establishing a two million dollar awareness program for experts and organizations to produce educational content about ethical AI use. This project will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
TikTok has supported its safety measures, following debate over plans to cut jobs for a large number of review team members in Britain. TikTok is expected to eliminate a significant number of roles in its user protection division in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A company official stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most distressing content before it has to be seen by humans. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
